Ebb and flow...
Having learnt a little about Search engine optimisation and how to increase traffic to the website I have decided that it is not something I want to spend my time doing. Now, for an online business, this might seem like I am not taking things seriously!
However, I have given it a great of thought and decided that it just isn't right for me.
I live my life in the believe that things happen for a reason and that what is meant to be will be. When I decided to set up the business the intention was to create a lifestyle that would enhance our day to day. Whatever I do has to enhance my life and our time together.
SEO takes a lot of work and - having tried it - needs daily tweaking and assessing. To me, it feels like constantly *chasing* something.
If I comment on someones blog it is because I want to connect with them and like what they say rather than hoping for links back or that I can gain more people if their readers will pop over here.
If this business is meant to be ..then it will be...On the journey there will be twists and turns and perhaps blocks in the road to navigate through. It is all a learning process, a growth process.
I can only keep doing what *feels* right to me..I can offer competitive prices ( taking into account all the added extras that each sale includes..extra postage on top of what the customer pays, packaging costs, website costs, purchase costs incurred via credit card sales or paypal and so on ) My profit margins are kept low to enable me to do that. I will be revisiting the pricing of all the yarn in the new year to offer my best possible price if I have not already done so. I can keep saving as much as possible to put into the business and buy more stock to increase my offering to you.
On the website and blog I can work to make it as appealing and easy to browse as possible. I can do simple things like link within blog posts to entice you to visit the yarn shop :) These are enjoyable and *fill* me up rather than deplete me.
These are some of the things that can be done easily and enjoyably on a regular basis.
In time more locals will get to know of my existence and I will be creating some flyers in the new year.
I can do all I can to ensure that once you get here you can have an enjoyable stay and perhaps purchase something. Then you might share my posts and tell your friends, pass the word online and in real life.
Maybe, when you need some yarn you will think of me and pop in and have a look at what I have to see if it fits your needs.
Many thanks for your custom and your company <3